FREEMILK takes Center Court with Oceana Coffee During the Miami Open

Strive FREEMILK, the groundbreaking animal-free dairy milk crafted from precision fermentation whey protein, is set to make waves at Oceana Coffee during the highly anticipated 2024 Miami Open. As a featured offering, Strive FREEMILK promises to redefine the coffee experience with its unmatched taste, sustainability, and commitment to ethical practices. A true milestone for the burgeoning alt-protein industry, this is the first time a precision fermentation protein beverage will be available at a Major Sporting Event.

"We are thrilled to introduce Strive FREEMILK to the tennis fans and coffee enthusiasts attending the Miami Open. Our animal-free dairy milk represents a leap forward in the pursuit of sustainable and ethical milk alternatives, providing consumers with a high-protein, delicious and guilt-free option to enjoy with their favorite beverages," said MichaelAnn Cohlmia, Creative Director at Strive Nutrition.

Strive FREEMILK is revolutionizing the dairy alternative market by harnessing the power of protein made through precision fermentation, a process that allows for the creation of dairy milk without the need for animal involvement. This innovative approach ensures a product that not only rivals traditional dairy milk in taste and texture but also champions sustainability and animal welfare. Strive FREEMILK is “Dairy Without the Cow.”