OUR PROTEIN
OUR PROTEIN
Not All Protein Is Created Equal
People often assume that protein is protein, whether you get it from animals or plants. The fact is that many plants produce lower quality proteins lacking the essential amino acids your body needs to stay healthy, from building bones to making hormones. And while it is possible to get your minimum daily requirement of protein from a diet of plants, plant proteins aren’t digested as well as animal proteins, so you need to consume more calories to reach the minimum daily requirement recommended by the FDA. It’s estimated that as many as 40% of U.S. adults aren’t getting the protein they need on a daily basis.
Animal-Free, Vegan-Friendly
Strive FREEMILK is enriched with Precision Fermentation animal-free whey protein – the world’s first milk protein that’s bio-identical to the protein found in cow’s milk but produced sustainably without cows and without the downsides of lactose, hormones, antibiotics or factory farms.
Made Using Fermentation Instead Of Factory Farms
Our supplier has developed a type of microflora that can ferment simple plant ingredients to produce the milk proteins – casein and whey – historically found in milk and the highest quality proteins found in nature. They start with a natural type of microflora known to produce large amounts of pure protein for food and give this flora a “blueprint” that allows it to ferment sugar and create real dairy protein. This is the very same blueprint, in the form of DNA, which cows use every day.
Real Dairy Protein Without Cows
Precision Fermentation animal-free protein is nutritionally identical to the proteins found in cow’s milk with all 9 essential amino acids and without any of the downsides of conventional dairy and dairy farming. Because there are no cows involved, Precision Fermentation whey protein is vegan-friendly with no lactose, no cholesterol, no hormones, and no antibiotics. And the production process is much cleaner and more resource-efficient than animal farming.Compared to conventional dairy, Precision Fermentation animal-free whey protein creates up to 97% less greenhouse gas emissions and uses up to 99% less water and up to 60% less non-renewable energy.
Safe And Proven
Precision Fermentation protein is made using safe and proven fermentation techniques similar to how many common food components like vitamins, probiotics, enzymes, and natural flavors are made.Perfect Day animal-free protein has been confirmed as Generally Recognized as Safe (GRAS)and has received a “no-objections” letter from the United States Food & Drug Administration (FDA).
Protein FAQ
Animal-free whey protein is identical to the whey protein found in regular cow’s milk, but it’s made using a precision fermentation process instead of animals. Our partners at Perfect Day use tiny microscopic organisms called microflora, which are given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. The result is a protein with the nutritional and functional characteristics of dairy whey protein without the downsides of regular cow’s milk, such as lactose, hormones, cholesterol, and antibiotics, or the harmful environmental impacts of large-scale animal agriculture. It’s a complete protein with all nine essential amino acids found in regular cow’s milk. Perfect Day is an expert in animal-free protein and precision fermentation. It’s been generally recognized as safe (GRAS) by the Food and Drug Administration (FDA) and is both vegan-friendly and kosher-certified.
Strive is enriched with Perfect Day animal-free whey protein, identical to the whey protein in cow’s milk. Perfect Day animal-free whey protein is a complete protein with all nine essential amino acids that help support protein synthesis. Strive contains 10 grams of protein per 8-ounce serving versus 1 gram of protein in a comparable serving of the leading brand of almond milk.
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No. Genetically modified organisms or any detectable genetic material is not present in Strive or Perfect Day’s animal-free protein. Perfect Day’s microflora is good at naturally producing different kinds of protein. Perfect Day simply gives the microflora the genetic instructions for producing exactly the type of protein wanted, which is whey in this case. Most importantly, sourcing the genetic instructions for cow’s milk protein requires no animal involvement: All you need is a fallen hair or a harmless cheek swab. For Perfect Day, it was even easier, as the DNA sequence was already published on the internet. The microflora naturally ferments plant sugars into a pure whey protein. Then, Perfect Day filters out the flora, leaving only pure protein.
Strive contains the same milk protein as cow’s milk. So, for people who are allergic to milk, Strive may not be a good option for them. The good news is that Strive Chocolate FREEMILK is 100 percent lactose-free, so anyone who has lactose intolerance should feel free to enjoy Strive Chocolate FREEMILK.
Strive is animal-free but not dairy-free because it contains real dairy protein. Strive animal-free whey protein is identical to the protein cows make, which means it can froth, whip, and foam just like milk, but also like cow’s milk, it can trigger a milk allergy. The good news is that it’s lactose-free and made without animals.
If you define veganism as eliminating the consumption of animal products, Strive with Perfect Day animal-free protein fits the bill. Our products are a great option for vegans, as no animals are involved.
Sustainability is the cornerstone of Strive. We started our business out of concern about climate change and its devastating effects. We’ve built a partnership with Perfect Day Foods because they provide a more sustainable alternative to conventional dairy protein. In fact, Perfect Day’s animal-free whey protein process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy. We are packaging Strive initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100% recyclable.