Strive partners with PETA’s new Eat Without Experiments program

We're proud to announce that we've received kudos from PETA today for signing on to a groundbreaking new Eat Without Experiments program that helps shoppers identify food and beverage companies that don’t test on animals.

The Eat Without Experiments website features a database of food and beverage companies categorized by their policies on animal experimentation—from those that test on animals to those, like Strive, that have signed PETA’s pledge for no animal testing.

“We are excited to partner with PETA’s new Eat Without Experiments program,” says David Wilfert, director of marketing at Strive Nutrition. “As the sole maker of Animal-Free Dairy Milk, we look forward to consumers trying our milk innovation, and feeling comfortable knowing that there is no animal involvement at all in our beverages. As a family business, we are dedicated to making our slice of the world a kinder, better place for all.”

“Strive’s statement of assurance will give it a leg up with caring consumers who want to support transparent, eco-and-animal-friendly businesses,” says PETA Vice President Shalin Gala.