Sustainability
Sustainability
We are building Strive Nutrition with sustainability as our foundation because of our over-riding concerns about climate change and its devastating effects.
More Sustainable Protein
Did you know that methane (CH4) accounts for 10% of all greenhouse gases? And factory farming accounts for 37% of methane emissions, which has more than 20 times the global warming potential of CO2. The US Department of Agriculture estimates that confined farm animals generate more than 450 million tons of manure annually, 3 times more raw waste than generated by all Americans. In the early days of Strive, we looked at all sources of protein – animal protein, pea protein and other plants, but none of them felt right – nutritionally and for the future of this planet. Then we discovered Precision Fermentation protein which delivers all the positive taste and nutritional benefits of dairy protein but without the harmful effects of big corporate animal agriculture. Compared to conventional dairy, the Precision Fermentation protein production process uses 99% less water, emits 97% fewer greenhouse gases, and uses up to 60% less non-renewable energy.
More Sustainable Packaging
Plastic packaging is the elephant in the room for the beverage industry. Plastic packaging has become an essential component because it’s durable, light weight and cheap. But despite the numerous benefits, plastics originate as fossil fuels and emit greenhouse gases from cradle to grave. Based on projections from the World Energy Council, if plastics production and incineration increase as expected, greenhouse gas emissions will increase to 49 million metric tons by 2030 and 91 million metric tons by 2050. At Strive, we’re committed to source reduction in our packaging. We are packaging Strive initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100 percent recyclable. And we use an aseptic process that allows us to store and distribute our beverages without refrigeration, saving energy and reducing emissions. But this is only the beginning. Our goal is to progress to a circular system of 100% recycled packaging materials. And depending on the technologies in development we aim to have fully compostable plant-based packaging for all our products in the very near future.
Our Journey Has Just Begun.
We know that we can’t solve our problems with one broad brush. It will take all of us working together, in big and small ways, to make the impact necessary to ensure a bright future for generations to come. Our mission to make things simpler, healthier, and better for everyone and the planet. Will you join us?
FREQUENTLY ASKED QUESTIONS
Strive is a family-run sustainable nutrition company on a mission to make things simpler, healthier, and better for the planet. Our journey started over 40 years ago when we pioneered aseptic food processing to create high quality, delicious tasting foods using only natural ingredients without the need for preservatives. Today, we’re building a sustainable nutrition company focused on protein enriched beverages that are better tasting, more nutritious and better for the planet. Because a bright future for our children is going to be about all of us making small changes in our daily lives that add up to the big impact needed. And we intend Strive to be instrumental in helping people make those positive changes that make a difference in their lives and the world.
Animal-free whey protein is identical to the whey protein found in regular cow’s milk, but it’s made using a precision fermentation process instead of animals. Our partners at Perfect Day use tiny microscopic organisms called microflora, which are given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. The result is a protein with the nutritional and functional characteristics of dairy whey protein without the downsides of regular cow’s milk, such as lactose, hormones, cholesterol, and antibiotics, or the harmful environmental impacts of large-scale animal agriculture. It’s a complete protein with all nine essential amino acids found in regular cow’s milk. Perfect Day is an expert in animal-free protein and precision fermentation. It’s been generally recognized as safe (GRAS) by the Food and Drug Administration (FDA) and is both vegan-friendly and kosher-certified.
Strive is enriched with Perfect Day animal-free whey protein, identical to the whey protein in cow’s milk. Perfect Day animal-free whey protein is a complete protein with all nine essential amino acids that help support protein synthesis. Strive contains 10 grams of protein per 8-ounce serving versus 1 gram of protein in a comparable serving of the leading brand of almond milk.
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No. Genetically modified organisms or any detectable genetic material is not present in Strive or Perfect Day’s animal-free protein. Perfect Day’s microflora is good at naturally producing different kinds of protein. Perfect Day simply gives the microflora the genetic instructions for producing exactly the type of protein wanted, which is whey in this case. Most importantly, sourcing the genetic instructions for cow’s milk protein requires no animal involvement: All you need is a fallen hair or a harmless cheek swab. For Perfect Day, it was even easier, as the DNA sequence was already published on the internet. The microflora naturally ferments plant sugars into a pure whey protein. Then, Perfect Day filters out the flora, leaving only pure protein.
Yes! Every ingredient in Strive is 100 percent natural. There are no artificial flavors or sweeteners.
Strive contains the same milk protein as cow’s milk. So, for people who are allergic to milk, Strive may not be a good option for them. The good news is that Strive Chocolate FREEMILK is 100 percent lactose-free, so anyone who has lactose intolerance should feel free to enjoy Strive Chocolate FREEMILK.
Strive is animal-free but not dairy-free because it contains real dairy protein. Strive animal-free whey protein is identical to the protein cows make, which means it can froth, whip, and foam just like milk, but also like cow’s milk, it can trigger a milk allergy. The good news is that it’s lactose-free and made without animals.
If you define veganism as eliminating the consumption of animal products, Strive with Perfect Day animal-free protein fits the bill. Our products are a great option for vegans, as no animals are involved.
Sustainability is the cornerstone of Strive. We started our business out of concern about climate change and its devastating effects. We’ve built a partnership with Perfect Day Foods because they provide a more sustainable alternative to conventional dairy protein. In fact, Perfect Day’s animal-free whey protein process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy. We are packaging Strive initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100% recyclable.