Strive Oat is a delicious, creamy, satisfying oatmilk with 3 times more protein and 25% less sugar than the leading oat milk brand. It’s enriched with Perfect Day animal-free whey protein which is identical to the whey protein found in cow’s milk but made using fermentation instead of animals.
And whey protein is a complete protein with all the 9 essential amino acids your body needs. And because our protein is animal-free, it’s vegan friendly, lactose free, hormone free, cholesterol free, antibiotic free and a whole lot better for the planet.
INGREDIENTS:
Oat Base (Filtered Water, Oats),
Animal-Free Whey Protein, High
Oleic Sunflower Oil, Calcium
Potassium Phosphate Citrate,
Disodium Phosphate, Natural
Flavors, Sunflower Lecithin, Gellan
Gum, Vitamin E, Vitamin A , Vitamin
D2, Vitamin B12.
Contain milk allergen.
ANIMAL FREE
CALCIUM ENRICHED
LACTOSE FREE
GLUTEN FREE
SOY FREE
NUT FREE
No offense cows. They really like us.
★★★★★
“This milk is creamy and delicious! It froths extremely well. It’s high in complete protein. It has a fantastic flavor. It’s also vegan, as no animals were involved, therefore animal exploitation is inexistent in this case. I initially was completely dismissive of this product, believing “animal free” was just another sugar-coated term used to advertise an item as cruelty-free or humane without actually being so. But once I looked into their products and processes (precision fermentation) I understood it much better. It is a revolutionary approach (which can be difficult to understand initially, at least for me) that’s beneficial to humans and animals. It removes animals from the food industry, so I am so grateful for this incredible product!! The only thing I suggest to improve it is to make it a tad bit less sweet. The one thing I hope for is for the price to eventually become more accessible. This is an excellent product in many ways!”
Vale
★★★★★
“I was looking for a way to increase my protein intake while not drinking dairy and this turned out to be the perfect product for it! The chocolate milk is really tasty and I always look forward to having some, either with breakfast or as a mid-afternoon pick-me-up.”
Bryn
★★★★★
“I'm not against animal milk. I relish cow's milk, but I'm super sensitive to it. I'm not officially allergic, but if it is non-cultured dairy (like milk and cream) it just messes me up gut wise for days and days. I was super excited a few years ago to read about the work Perfect Day was working on. It just seemed to good to be true. REAL DAIRY without the cow??? A2 is OK. But still upsets my gut. Lactose free... hhmmmm... sometimes. A2 Lactose Free? Can't get it in the USA. LOL
I've tried every plant milk I can find, and they are meh at best. Oat is my pick if I must... or a combo of almond and cashew... great in tea and such but not great on cereal or with dessert.
Again, I'm not vegan or vegetarian. I just want that creamy milk taste without the gut reaction. I tried Brave Robot ice cream and was astounded. I couldn't wait for "MILK". Then Strive beat everyone else to market and I just had to try it.
Wow, wow, wow. Is it a perfect match? No. Is it 90%? YES! I'm blown away! The texture is so close to cow's milk it is scary. I worked in ag tech for 15 years. I love food science. I'm not afraid of it like many are. It's how things evolve and get better. It is wonderful in tea. I've cooked with it. I have even had it on cereal! It is so close to cow's milk I can enjoy it like everyone else in my family does cow's milk.
Yes, I love our planet and everything, yet I will admit that wasn't my driving factor in trying this. I WANTED MILK AGAIN. I know people with real allergies to milk can't drink this, but somehow it does not impact me like cow's milk. It says it is real dairy. I know it has no lactose, but other lactose free things still upset my gut. This does not. I'm in heaven.
Thank you, Strive, for pushing the envelope in food science and changing lives for some of us with food sensitivities. Now... create a 2% version! The whole is too thick for cereal. I saved a container and put half your milk and half filtered water to get close. ;-)”
Vinnie A.
★★★★★
“I go through a carton a week at least. I love the extra bump of protein in my morning staples such as coffee, oatmeal, and smoothies. Been drinking plant milks for so many years that I forgot what milk tastes like, freemilk is so delicious and adds such a well rounded flavor to my favorite foods and drinks, I especially love it for my warm matcha latte.”
Mikey
★★★★★
“The milk works well in most recipes, but it is not creamy and does not work too well with heat. I do not understand why they can not sell a version which is has more of the protein for a creamier texture. Not a fan of all the additives either. Sunflower Oil is unhealthy. Gums and Cane Sugar are unnecessary.”
Darshan
★★★★★
“I just bought this, scanned the code, and can’t believe I am writing a review for milk 😅. It’s probably one of the best tasting alt milks I’ve ever had besides Oatly. Oat milk is king, I would pick this over cow milk based on flavor alone. Plus I don’t feel guilty drinking it. Save a cow, save the planet 🌍 drink Strive. Cows love and humans do too.”
Aj
Frequently Asked Questions
Strive Oat+Protein is a milk alternative to cow’s milk and other oat milks that tastes delicious and is enriched with animal-free whey protein with all the essential amino acids, plus nutrients like vitamin D, calcium, vitamin A, and even vitamin B12. It’s also better for the environment than conventional dairy. This beverage is a good choice for anyone looking for a delicious alternative to dairy milk or other oat milks. There are many health benefits to oat milk, and below, you can learn more about our protein, ingredients, and nutritional value that this milk alternative offers.
This oat milk brand has much to offer compared to traditional cow’s milk. Below, you can learn more about the protein involved in our oat milk and how it can benefit your health.
Why should I switch from my favorite oat milk to Strive Oat?
Other plant-based milk contains only small amounts of protein, as little as one gram per 8-ounce serving, and the protein in oats, almonds, peas, or cashews provide lower levels of the crucial amino acids your body needs. Each 8-ounce serving of Strive Oat+Protein is enriched with 10 grams of Perfect Day animal-free whey protein, which is a natural whey protein that is identical to the whey protein from cow’s milk. However, it’s a higher-quality protein that delivers all nine essential amino acids, and it’s a big reason why Strive has the creamier, silkier taste and texture of cow’s milk that plant-based alternatives can’t match.
Is Strive Oat sustainable?
Sustainability is the cornerstone of Strive. We started our business out of concern about climate change and its devastating effects. We’ve built a partnership with Perfect Day Foods because they provide a more sustainable alternative to conventional dairy protein. In fact, Perfect Day’s animal-free whey protein process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy. We are packaging Strive Oat+Protein initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100 percent recyclable.
What is animal-free whey protein?
Animal-free whey protein is identical to the whey protein found in regular cow’s milk, but it’s made using a precision fermentation process instead of animals. Our partners at Perfect Day use tiny microscopic organisms called microflora, which are given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. The result is a protein with the nutritional and functional characteristics of dairy whey protein without the downsides of regular cow’s milk, such as lactose, hormones, cholesterol, and antibiotics, or the harmful environmental impacts of large-scale animal agriculture. It’s a complete protein with all nine essential amino acids normally found in regular cow’s milk. Perfect Day is an expert in animal-free protein and precision fermentation. It’s generally recognized as safe (GRAS) by the Food and Drug Administration (FDA) and is both vegan-friendly and kosher-certified.
How does the protein in Strive Oat compare to the protein in cow's milk?
Strive Oat+Protein is enriched with Perfect Day animal-free whey protein, identical to the whey protein in cow’s milk. Perfect Day animal-free whey protein is a complete protein with all nine essential amino acids that help support protein synthesis. Strive Oat contains 10 grams of whey protein per 8-ounce serving versus 3 grams of protein in a comparable serving of the leading brand of oat milk.
How is Perfect Day animal-free whey protein made?
Our partners at Perfect Day use microflora, a tiny organism that can ferment simple plant-based ingredients to produce the same dairy proteins found in cow’s milk without using a single animal. The microflora is given a copy of the DNA responsible for whey protein production in cows, empowering it to ferment plant sugars into pure dairy protein. Fermentation is a tried-and-true, safe, and natural process used to produce countless foods, probiotics, vitamins, natural flavors, and enzymes that humans consume daily. In addition, it is cleaner and more resource-efficient than traditional animal farming. Perfect Day is a new and revolutionary approach to dairy.
Strive Oat+Protein has all the necessary ingredients to make it a good option when switching from traditional cow’s milk, and each ingredient found in this milk alternative is natural and excellent for your health. Below, you can learn more about the ingredients in our oat milk.
Is Strive Oat all natural?
Yes! Every ingredient in Strive Oat+Protein is 100 percent natural. There are no artificial flavors or sweeteners.
Does Strive Oat contain GMOs?
Strive Oat+Protein with Perfect Day’s animal-free protein does not contain genetically modified organisms (GMOs). The microflora that Perfect Day works with is good at naturally producing different kinds of protein, and it is given instructions for building precisely the type of protein wanted—in this case, whey. The flora is then filtered out, leaving only pure protein. In other words, genetic engineering is part of our process, but genetically modified organisms or any detectable genetic material is not present in our protein.
Why do you use guar gum in Strive Oat?
Guar gum is a natural food ingredient derived from a legume called the guar bean. It has eight times the power of cornstarch as a thickener, providing thickening characteristics at relatively much lower usage levels than most other ingredients.
Why do you use gellan gum in Strive Oat?
Gellan gum is a natural thickener, binder, and stabilizer commonly used in food applications. It mainly stabilizes the water-based gels, such as desserts and drinking jellies. In addition, gellan is often used to replace gelatin in some dairy products, such as yogurt and sour cream in vegan items.
Why does Strive Oat contain high oleic sunflower oil?
Sunflower oil gives Strive Oat the mouthfeel and texture of milk fat and is a natural antioxidant and great for the body’s defenses and immune system strength. High oleic sunflower oil is also rich in monounsaturated fat, which is cholesterol-free.
Does Strive Oat contain artificial flavors or sweeteners?
There are no artificial flavors or sweeteners in Strive products. Every ingredient in Strive Oat+Protein is 100 percent natural, and we wouldn’t have it any other way.
Oat milk is an excellent choice over other kinds of milk. This milk provides enough fiber, calcium, and other vitamins for a healthy diet. Below, you can learn more about the health benefits of switching to oat milk.
I have a milk allergy. Is Strive Oat safe for people like me?
Strive Oat+Protein contains the same milk protein as cow’s milk. So, for people who are allergic to milk, Strive may not be for them. The good news is that Strive Oat is 100 percent lactose-free, so anyone who is lactose intolerant should feel free to enjoy Strive Oat.
Is Strive Oat dairy-free?
Strive Oat+Protein is animal-free but not dairy-free because it contains real dairy protein. Strive Oat’s animal-free whey protein is identical to the protein cows make, which means it can froth, whip, and foam just like milk, but also like cow’s milk, it can trigger a milk allergy. The good news is that it’s lactose-free and made without animals.
Is Strive Oat vegan?
If you define veganism as eliminating the consumption of animal products, Strive Oat with Perfect Day animal-free protein fits the bill. Our products are an excellent option for vegans, as no animals are involved.
Is Perfect Day's process for making animal-free protein safe?
The same precision fermentation technology that Perfect Day uses to make its protein has existed for over 50 years and has been used to make many of the foods we already eat. Citric acid and vanillin, found in many of the goods in your pantry, are made through the same technique. Pharmaceuticals like insulin and wellness products like vitamins are also made the same way. Further, Perfect Day animal-free protein has been labeled as GRAS by the United States FDA.
Does Perfect Day protein contain genetically engineered material?
No. Genetically modified organisms or any detectable genetic material is not present in Perfect Day’s protein. Perfect Day’s microflora is good at naturally producing different kinds of protein. Perfect Day gives the microflora the genetic instructions for making precisely the type of protein wanted, which is whey in this case. Importantly, sourcing the genetic instructions for cow’s milk protein requires no animal involvement: All you need is a fallen hair or a harmless cheek swab. For Perfect Day, it was even easier, as the DNA sequence was already published on the internet. The microflora naturally ferments plant sugars into a pure whey protein. Then, Perfect Day filters out the flora, leaving only pure protein.
If you’re looking for a tasty milk alternative with all of the nutritional value cow’s milk has to offer, give Strive Oat a try!
ANIMAL
CALCIUM
LACTOSE
GLUTEN
SOY
NUT