We call it Strive FREEMILK because it’s free of lactose, free of cholesterol, free of artificial hormones, free of antibiotics and free of animal inputs of any kind. But that’s only half the story. Strive FREEMILK is full of real dairy deliciousness and real dairy nutrition, including all the essential amino acids your body needs. Strive FREEMILK whips, foams, blends, cooks, and tastes just like regular milk. Plus, it has 66% less sugar and less saturated fat. How do we do it? Animal-free whey protein from Perfect Day. It’s identical to the whey protein found in cow’s milk but made using fermentation and science instead of factory farms. That’s why Strive FREEMILK is the better alternative — for people, for animals and for the planet.
“This milk is creamy and delicious! It froths extremely well. It’s high in complete protein. It has a fantastic flavor. It’s also vegan, as no animals were involved, therefore animal exploitation is inexistent in this case. I initially was completely dismissive of this product, believing “animal free” was just another sugar-coated term used to advertise an item as cruelty-free or humane without actually being so. But once I looked into their products and processes (precision fermentation) I understood it much better. It is a revolutionary approach (which can be difficult to understand initially, at least for me) that’s beneficial to humans and animals. It removes animals from the food industry, so I am so grateful for this incredible product!! The only thing I suggest to improve it is to make it a tad bit less sweet. The one thing I hope for is for the price to eventually become more accessible. This is an excellent product in many ways!”
Vale
★★★★★
“I was looking for a way to increase my protein intake while not drinking dairy and this turned out to be the perfect product for it! The chocolate milk is really tasty and I always look forward to having some, either with breakfast or as a mid-afternoon pick-me-up.”
Bryn
★★★★★
“I'm not against animal milk. I relish cow's milk, but I'm super sensitive to it. I'm not officially allergic, but if it is non-cultured dairy (like milk and cream) it just messes me up gut wise for days and days. I was super excited a few years ago to read about the work Perfect Day was working on. It just seemed to good to be true. REAL DAIRY without the cow??? A2 is OK. But still upsets my gut. Lactose free... hhmmmm... sometimes. A2 Lactose Free? Can't get it in the USA. LOL
I've tried every plant milk I can find, and they are meh at best. Oat is my pick if I must... or a combo of almond and cashew... great in tea and such but not great on cereal or with dessert.
Again, I'm not vegan or vegetarian. I just want that creamy milk taste without the gut reaction. I tried Brave Robot ice cream and was astounded. I couldn't wait for "MILK". Then Strive beat everyone else to market and I just had to try it.
Wow, wow, wow. Is it a perfect match? No. Is it 90%? YES! I'm blown away! The texture is so close to cow's milk it is scary. I worked in ag tech for 15 years. I love food science. I'm not afraid of it like many are. It's how things evolve and get better. It is wonderful in tea. I've cooked with it. I have even had it on cereal! It is so close to cow's milk I can enjoy it like everyone else in my family does cow's milk.
Yes, I love our planet and everything, yet I will admit that wasn't my driving factor in trying this. I WANTED MILK AGAIN. I know people with real allergies to milk can't drink this, but somehow it does not impact me like cow's milk. It says it is real dairy. I know it has no lactose, but other lactose free things still upset my gut. This does not. I'm in heaven.
Thank you, Strive, for pushing the envelope in food science and changing lives for some of us with food sensitivities. Now... create a 2% version! The whole is too thick for cereal. I saved a container and put half your milk and half filtered water to get close. ;-)”
Vinnie A.
Frequently Asked Questions
Strive FREEMILK is a milk alternative that is the perfect source of protein, calcium, vitamin D, vitamin A, and all other essential nutrients. Using only the best ingredients, this is a wonderful milk alternative for young children and adults alike looking for alternatives to conventional dairy. Below, you can learn more about Strive FREEMILK and its protein, ingredients, and health and nutritional value.
Strive FREEMILK is an excellent animal-free milk alternative that supplies a delicious taste without sacrificing important nutrition like your daily dose of calcium and vitamin D. To learn more about Strive FREEMILK, check out the frequently asked questions about our protein below.
Why should I switch from cow's milk to Strive FREEMILK?
Strive FREEMILK with Perfect Day animal-free whey protein delivers the same delicious taste, nutrition, and functionality of regular cow’s milk but without the many downsides of conventional dairy. Strive FREEMILK whips, foams, blends, cooks, and tastes like cow’s milk, but it is free from lactose, hormones, cholesterol, and antibiotics. Strive FREEMILK has two-thirds less sugar than regular whole dairy milk and less saturated fat, and since Strive FREEMILK is made without animals, it has a much lower carbon footprint than conventional dairy. In fact, compared to conventional dairy, Perfect Day’s animal-free whey protein creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and 60 percent less nonrenewable energy.
Why should I switch from ultra-filtered lactose-free milk to Strive FREEMILK?
Ultra-filtered milk is lactose-free and doesn’t use artificial hormones. However, ultra-filtered milk comes from cows, and animal agriculture is a major source of methane emissions. In fact, methane (CH4) accounts for 10 percent of all greenhouse gases, and factory farming accounts for 37 percent of methane emissions, which has more than 20 times the global warming potential of CO2. The U.S. Department of Agriculture estimates that confined farm animals generate more than 450 million tons of manure annually, three times more raw waste than generated by all Americans. Strive FREEMILK is 100 percent animal-free. Compared to conventional dairy, including ultra-filtered milk, Perfect Day’s animal-free whey protein production process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy.
Why should I switch from my favorite plant-based milk to Strive FREEMILK?
Other plant-based milk contains only small amounts of protein. Almond milk, for example, contains as little as 1 gram of protein per 8-ounce serving. Further, the protein in oats, almonds, peas, or cashews provides lower levels of the essential amino acids your body needs. Each 8-ounce serving of Strive FREEMILK is enriched with 10 grams of Perfect Day animal-free whey protein. It’s a real protein that is identical to the whey protein found in cow’s milk. It’s a higher-quality protein that delivers all nine essential amino acids, and it’s a big reason why Strive has the creamier, silkier taste and texture of cow’s milk that plant-based alternatives just can’t match.
What is animal-free whey protein?
Animal-free whey protein is identical to the protein found in regular cow’s milk, but it’s made using a precision fermentation process instead of animals. Our partners at Perfect Day use tiny microscopic organisms called microflora, which are given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. The result is a protein with the nutritional and functional characteristics of dairy whey protein without the downsides of regular cow’s milk, such as lactose, hormones, cholesterol, or antibiotics, and without the harmful environmental impacts of large-scale animal agriculture. It’s a complete protein with all nine essential amino acids found in regular cow’s milk. Perfect Day is an expert in animal-free protein and precision fermentation, has been generally recognized as safe (GRAS) by the Food and Drug Administration (FDA), and is both vegan-friendly and kosher-certified.
How does the protein in Strive FREEMILK compare to the protein in cow's milk?
Strive FREEMILK is enriched with Perfect Day animal-free whey protein, which is identical to the protein in cow’s milk. This animal-free whey protein is a complete protein with all nine essential amino acids that help support protein synthesis. Strive FREEMILK contains 10 grams of whey protein per 8-ounce serving versus 8 grams of protein in a comparable serving of regular whole milk from a cow.
How is Perfect Day animal-free whey protein made?
Our partners at Perfect Day use microflora, a tiny organism to ferment simple plant-based ingredients to produce the same dairy proteins found in cow’s milk without using a single animal. The microflora is given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. Fermentation is a tried-and-true, safe, and natural process used to produce countless foods, probiotics, vitamins, natural flavors, and enzymes that humans consume daily. It is cleaner and more resource-efficient than traditional animal farming. Perfect Day is a new and revolutionary approach to dairy.
Is Strive FREEMILK sustainable?
Sustainability is the cornerstone of Strive. We started our business out of concern about climate change and its devastating effects. We’ve built a partnership with Perfect Day Foods because they provide a more sustainable alternative to conventional dairy protein. In fact, Perfect Day’s animal-free whey protein process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy. We are packaging Strive FREEMILK initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100 percent recyclable.
Strive FREEMILK is a good choice for anyone looking to find the perfect milk alternative. To learn more about the ingredients in our milk, check out the frequently asked questions below.
Is Strive FREEMILK all natural?
Yes! Every ingredient in Strive FREEMILK is 100 percent natural. There are no artificial flavors or sweeteners, making it the perfect drink for adults and young children.
Does Strive FREEMILK contain GMOs?
Strive FREEMILK with Perfect Day’s animal-free protein does not contain GMOs. Perfect Day’s microflora is good at naturally producing different kinds of protein. The microflora is simply given instructions for producing exactly the type of protein desired—in this case, whey. The flora is then filtered out, leaving only pure protein. In other words, genetic engineering is part of our process, but genetically modified organisms or any detectable genetic material is not present in our protein.
Why do you use guar gum in Strive FREEMILK?
Guar gum is a natural food ingredient derived from a legume called the guar bean. As a thickener, it has eight times the power of cornstarch, providing thickening characteristics at relatively much lower usage levels than most other ingredients.
Why do you use gellan gum in Strive FREEMILK?
Gellan gum is a natural thickener, binder, and stabilizer commonly used in food applications. It mainly stabilizes the water-based gels, such as desserts and drinking jellies. Gellan is often used to replace gelatin in some dairy products, such as yogurt and sour cream in vegan items.
Why does Strive FREEMILK contain high oleic sunflower oil?
High oleic sunflower oil gives Strive FREEMILK the mouthfeel and texture of milk fat and is a natural antioxidant and great for the body’s defenses and immune system strength. High oleic sunflower oil is also rich in monounsaturated fat, which is cholesterol-free and can improve cholesterol levels.
Does Strive FREEMILK contain artificial flavors or sweeteners?
There are no artificial flavors or sweeteners in Strive. Every ingredient in Strive FREEMILK is 100 percent natural, and we wouldn’t have it any other way.
When seeking a milk alternative focused on health and nutrition, look to Strive FREEMILK. Our milk has plenty of calcium, vitamin D, and high-quality protein, great for adults and young children seeking an alternative to conventional dairy. For more information about the health and nutrition of our milk, check out our frequently asked questions below.
I have a milk allergy. Is Strive FREEMILK safe for people like me?
Strive FREEMILK contains the same milk protein as cow’s milk. So, we advise people who are allergic to milk to avoid Strive. The good news is that Strive FREEMILK is 100 percent lactose-free, so anyone who is lactose intolerant can enjoy Strive FREEMILK.
Is Strive FREEMILK dairy-free?
Strive FREEMILK is animal-free but not dairy-free because it contains real dairy protein. Strive FREEMILK’s animal-free whey protein is identical to the protein cows make, which means it will froth, whip, and foam just like milk, but also like cow’s milk, it can still trigger a milk allergy. The good news is that it’s lactose-free and made without animals.
Is Strive FREEMILK vegan?
If you define veganism as eliminating the consumption of animal products, Strive FREEMILK with Perfect Day animal-free protein fits the bill. Our products are a great option for vegans, as no animals are involved.
Is Perfect Day's process for making animal-free protein safe?
The same precision fermentation technology that Perfect Day uses to make protein has existed for over 50 years and has been used to make many of the foods we already eat. Citric acid and vanillin, found in many of the goods in your pantry, are made through the same technique. Pharmaceuticals like insulin and wellness products like vitamins are also made in the same way. Further, Perfect Day animal-free protein has been labeled as GRAS by the United States FDA.
Does Perfect Day protein contain genetically engineered material?
No. Genetically modified organisms or any detectable genetic material is not present in Perfect Day’s protein. The microflora that Perfect Day works with is good at naturally producing different kinds of protein, so Perfect Day simply gives the microflora the genetic instructions for producing exactly the type of protein wanted, which in this case is whey. Importantly, sourcing the genetic instructions for cow’s milk proteins requires no animal involvement at all, as all you need is a fallen hair or a harmless cheek swab. For Perfect Day, it was even easier, as the DNA sequence was published on the internet already. The microflora naturally ferments plant sugars into a pure whey protein, and then Perfect Day filters out the flora, leaving only pure protein.
Are you ready to make the switch? Get more out of your milk with Strive FREEMILK.
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