What would you call a chocolate milk filled with protein and every bit as real as dairy’s own—but made without the cows, and free of lactose, hormones, and all the yucky stuff?
We call it Strive Chocolate FREEMILK. Rich, creamy, chocolaty, and delicious. With 50% less sugar than regular chocolate dairy milk, and 25% more protein. Strive Chocolate FREEMILK is as delicious as real dairy, but a whole lot better – for your body, for animals and for the planet.
“This milk is creamy and delicious! It froths extremely well. It’s high in complete protein. It has a fantastic flavor. It’s also vegan, as no animals were involved, therefore animal exploitation is inexistent in this case. I initially was completely dismissive of this product, believing “animal free” was just another sugar-coated term used to advertise an item as cruelty-free or humane without actually being so. But once I looked into their products and processes (precision fermentation) I understood it much better. It is a revolutionary approach (which can be difficult to understand initially, at least for me) that’s beneficial to humans and animals. It removes animals from the food industry, so I am so grateful for this incredible product!! The only thing I suggest to improve it is to make it a tad bit less sweet. The one thing I hope for is for the price to eventually become more accessible. This is an excellent product in many ways!”
Vale
★★★★★
“I was looking for a way to increase my protein intake while not drinking dairy and this turned out to be the perfect product for it! The chocolate milk is really tasty and I always look forward to having some, either with breakfast or as a mid-afternoon pick-me-up.”
Bryn
★★★★★
“I'm not against animal milk. I relish cow's milk, but I'm super sensitive to it. I'm not officially allergic, but if it is non-cultured dairy (like milk and cream) it just messes me up gut wise for days and days. I was super excited a few years ago to read about the work Perfect Day was working on. It just seemed to good to be true. REAL DAIRY without the cow??? A2 is OK. But still upsets my gut. Lactose free... hhmmmm... sometimes. A2 Lactose Free? Can't get it in the USA. LOL
I've tried every plant milk I can find, and they are meh at best. Oat is my pick if I must... or a combo of almond and cashew... great in tea and such but not great on cereal or with dessert.
Again, I'm not vegan or vegetarian. I just want that creamy milk taste without the gut reaction. I tried Brave Robot ice cream and was astounded. I couldn't wait for "MILK". Then Strive beat everyone else to market and I just had to try it.
Wow, wow, wow. Is it a perfect match? No. Is it 90%? YES! I'm blown away! The texture is so close to cow's milk it is scary. I worked in ag tech for 15 years. I love food science. I'm not afraid of it like many are. It's how things evolve and get better. It is wonderful in tea. I've cooked with it. I have even had it on cereal! It is so close to cow's milk I can enjoy it like everyone else in my family does cow's milk.
Yes, I love our planet and everything, yet I will admit that wasn't my driving factor in trying this. I WANTED MILK AGAIN. I know people with real allergies to milk can't drink this, but somehow it does not impact me like cow's milk. It says it is real dairy. I know it has no lactose, but other lactose free things still upset my gut. This does not. I'm in heaven.
Thank you, Strive, for pushing the envelope in food science and changing lives for some of us with food sensitivities. Now... create a 2% version! The whole is too thick for cereal. I saved a container and put half your milk and half filtered water to get close. ;-)”
Vinnie A.
Frequently Asked Questions
Strive Chocolate FREEMILK is the perfect milk alternative for anyone seeking a healthier and more sustainable alternative to regular chocolate milk. This milk is great for your health and wellness with its vitamin-rich formula without any added sugar. For more information about the protein, nutrition, and ingredients of Strive Chocolate FREEMILK, read below.
Strive Chocolate FREEMILK is full of protein with less sugar without sacrificing any taste. This milk alternative is the best choice for anyone looking for a nutritious drink. You can learn more about the protein in our milk by reading the most frequently asked questions regarding our protein below.
Why is Strive Chocolate FREEMILK a great alternative to regular chocolate milk?
Strive Chocolate FREEMILK contains 50 percent less sugar and 25 percent more protein than regular cow’s milk. Strive Chocolate FREEMILK is also enriched with Perfect Day animal-free whey protein, which delivers the same delicious taste, nutrition, and functionality of regular cow’s milk but without the many downsides of conventional dairy. Strive Chocolate FREEMILK is lactose-free, hormone-free, cholesterol-free, and antibiotic-free. This milk alternative is an excellent source of calcium, potassium, and vitamin D, and since Strive Chocolate FREEMILK is made without animals, it has a much lower carbon footprint than conventional dairy.
Why should I switch from ultra-filtered lactose-free chocolate milk to Strive Chocolate FREEMILK?
Ultra-filtered milk is lactose-free and doesn’t use artificial hormones, but it comes from cows, and animal agriculture is a major source of methane emissions. Methane (CH4) accounts for 10 percent of all greenhouse gases, and factory farming accounts for 37 percent of methane emissions, which has more than 20 times the global warming potential of CO2. In addition, the U.S. Department of Agriculture estimates that confined farm animals generate more than 450 million tons of manure annually, three times more raw waste than generated by all Americans. Strive Chocolate FREEMILK is 100 percent animal-free. Compared to conventional dairy, including ultra-filtered milk, our animal-free whey protein creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and 60 percent less nonrenewable energy.
What is animal-free whey protein?
Animal-free whey protein is identical to the whey protein found in regular cow’s milk, but it’s made using a precision fermentation process instead of animals. Our partners at Perfect Day use tiny microscopic organisms called microflora, which are given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. The result is a protein with the nutritional and functional characteristics of dairy whey protein without the downsides of regular cow’s milk, such as lactose, hormones, cholesterol, and antibiotics, or the harmful environmental impacts of large-scale animal agriculture. It’s a complete protein with all nine essential amino acids found in regular cow’s milk. Perfect Day is an expert in animal-free protein and precision fermentation. It’s been generally recognized as safe (GRAS) by the Food and Drug Administration (FDA) and is both vegan-friendly and kosher-certified.
How does the protein in Strive Chocolate FREEMILK compare to the protein in cow’s milk?
Strive Chocolate FREEMILK is enriched with Perfect Day animal-free whey protein, identical to the whey protein in cow’s milk. Perfect Day animal-free whey protein is a complete protein with all nine essential amino acids that help support protein synthesis. Strive Chocolate FREEMILK contains 10 grams of protein per 8-ounce serving versus 1 gram of protein in a comparable serving of the leading brand of almond milk.
How is Perfect Day animal-free whey protein made?
Our partners at Perfect Day use microflora, a tiny organism that can ferment simple plant-based ingredients to produce the same dairy proteins found in cow’s milk without using a single animal. The microflora is given a copy of the DNA responsible for whey protein production in cows, empowering it to ferment plant sugars into pure dairy protein. Fermentation is a tried-and-true, safe, and natural process used to produce countless foods, probiotics, vitamins, natural flavors, and enzymes that humans consume daily. In addition, it is cleaner and more resource-efficient than traditional animal farming. Perfect Day is a new and revolutionary approach to dairy.
Is Strive Chocolate FREEMILK sustainable?
Sustainability is the cornerstone of Strive. We started our business out of concern about climate change and its devastating effects. We’ve built a partnership with Perfect Day Foods because they provide a more sustainable alternative to conventional dairy protein. In fact, Perfect Day’s animal-free whey protein process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy. We are packaging Strive FREEMILK initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100 percent recyclable.
Our ingredients are all natural and can be seen on our food labels. The nutrients found in our milk will give you the energy needed to get through your day without any added sugar. Check out the most frequently asked questions below for all the answers you need about our ingredients.
Is Strive Chocolate FREEMILK all natural?
Yes! Every ingredient in Strive Chocolate FREEMILK is 100 percent natural. There are no artificial flavors or sweeteners.
Does Strive Chocolate FREEMILK contain GMOs?
Strive Chocolate FREEMILK with Perfect Day’s animal-free protein does not contain genetically modified organisms (GMOs). The microflora that Perfect Day works with is good at naturally producing different kinds of protein, and it is given instructions for producing exactly the type of protein wanted—in this case, whey. The flora is then filtered out, leaving only pure protein. In other words, genetic engineering is part of our process, but genetically modified organisms or any detectable genetic material is not present in our protein.
Why do you use guar gum in Strive Chocolate FREEMILK?
Guar gum is a natural food ingredient derived from a legume called the guar bean. It has eight times the power of cornstarch as a thickener, providing thickening characteristics at relatively much lower usage levels than most other ingredients.
Why do you use gellan gum in Strive Chocolate FREEMILK?
Gellan gum is a natural thickener, binder, and stabilizer commonly used in food applications. It mainly stabilizes the water-based gels, such as desserts and drinking jellies. Gellan is often used to replace gelatin in some dairy products, such as yogurt and sour cream in vegan items.
Why does Strive Chocolate FREEMILK contain high oleic sunflower oil?
Sunflower oil gives Strive Chocolate FREEMILK the mouthfeel and texture of milk fat and is a natural antioxidant and great for the body’s defenses and immune system strength. High oleic sunflower oil is also rich in monounsaturated fat, which is cholesterol-free.
Does Strive Chocolate FREEMILK contain artificial flavors or sweeteners?
There are no artificial flavors or sweeteners in Strive products. Every ingredient in Strive Chocolate FREEMILK is 100 percent natural, and we wouldn’t have it any other way.
For anyone who is health-conscious, look no further. We provide answers to some of the common questions we get about the health and nutrition of our Strive Chocolate FREEMILK. With this milk alternative, you can expect less sugar while gaining calcium, potassium, and vitamin D. These nutrients can help fight against heart disease, obesity, and high blood pressure. For more on the health and nutrition of our milk, look below.
I have a milk allergy. Is Strive Chocolate FREEMILK safe for people like me?
Strive Chocolate FREEMILK contains the same milk protein as cow’s milk. So, for people who are allergic to milk, Strive may not be a good option for them. The good news is that Strive Chocolate FREEMILK is 100 percent lactose-free, so anyone who has lactose intolerance should feel free to enjoy Strive Chocolate FREEMILK.
Is Strive Chocolate FREEMILK dairy-free?
Strive Chocolate FREEMILK is animal-free but not dairy-free because it contains real dairy protein. Strive Chocolate FREEMILK’s animal-free whey protein is identical to the protein cows make, which means it can froth, whip, and foam just like milk, but also like cow’s milk, it can trigger a milk allergy. The good news is that it’s lactose-free and made without animals.
Is Strive Chocolate FREEMILK vegan?
If you define veganism as eliminating the consumption of animal products, Strive Chocolate FREEMILK with Perfect Day animal-free protein fits the bill. Our products are a great option for vegans, as no animals are involved.
Is Perfect Day’s process for making animal-free protein safe?
The same precision fermentation technology that Perfect Day uses to make its protein has existed for over 50 years and has been used to make many of the foods we already eat. Citric acid and vanillin, found in many of the goods in your pantry, are made through the same technique. Pharmaceuticals like insulin and wellness products like vitamins are also made the same way. Further, Perfect Day animal-free protein has been labeled as GRAS by the United States Food & Drug Administration (FDA).
Does Perfect Day protein contain genetically engineered material?
No. Genetically modified organisms or any detectable genetic material is not present in Perfect Day’s protein. Perfect Day’s microflora is good at naturally producing different kinds of protein. Perfect Day simply gives the microflora the genetic instructions for producing exactly the type of protein wanted, which is whey in this case. Most importantly, sourcing the genetic instructions for cow’s milk protein requires no animal involvement: All you need is a fallen hair or a harmless cheek swab. For Perfect Day, it was even easier, as the DNA sequence was already published on the internet. The microflora naturally ferments plant sugars into a pure whey protein. Then, Perfect Day filters out the flora, leaving only pure protein.
So, what are you waiting for? If you’re looking for a delicious and nutritious milk alternative, you need to try Strive Chocolate FREEMILK!
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