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Our Protein

Not All Protein Is Created Equal
People often assume that protein is protein, whether you get it from animals or plants. The fact is that many plants produce lower quality proteins lacking the essential amino acids your body needs to stay healthy, from building bones to making hormones. And while it is possible to get your minimum daily requirement of protein from a diet of plants, plant proteins aren’t digested as well as animal proteins, so you need to consume more calories to reach the minimum daily requirement recommended by the FDA. It’s estimated that as many as 40% of U.S. adults aren’t getting the protein they need on a daily basis.

Animal-Free, Vegan-Friendly

Strive FREEMILK, and Strive Oat Barista milks are enriched with Perfect Day animal-free whey protein – the world’s first milk protein that’s bioidentical to the protein found in cow’s milk but produced sustainably without cows and without the downsides of lactose, hormones, antibiotics or factory farms.

Made Using Fermentation Instead Of Factory Farms

Perfect Day has developed a type of microflora that can ferment simple plant ingredients to produce the milk proteins – casein and whey – historically found in milk and the highest quality proteins found in nature. They start with a natural type of microflora known to produce large amounts of pure protein for food and give this flora a “blueprint” that allows it to ferment sugar and create real dairy protein. This is the very same blueprint, in the form of DNA, which cows use every day.

Real Dairy Protein Without Cows

Perfect Day animal-free protein is nutritionally identical to the proteins found in cow’s milk with all 9 essential amino acids and without any of the downsides of conventional dairy and dairy farming. Because there are no cows involved, Perfect Day whey protein is vegan-friendly with no lactose, no cholesterol, no hormones, and no antibiotics. And the production process is much cleaner and more resource-efficient than animal farming.Compared to conventional dairy, Perfect Day’s animal-free whey protein creates up to 97% less greenhouse gas emissions and uses up to 99% less water and up to 60% less non-renewable energy.

Safe And Proven
Perfect Day protein is made using safe and proven fermentation techniques similar to how many common food components like vitamins, probiotics, enzymes, and natural flavors are made.Perfect Day animal-free protein has been confirmed as Generally Recognized as Safe (GRAS)and has received a “no-objections” letter from the United States Food & Drug Administration (FDA).

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“Perfect Day animal-free protein
is nutritionally identical to the
proteins found in cow’s milk.”

Perfect Day animal-free protein
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