Learn more about Strive.

Strive is a family-run sustainable nutrition company on a mission to make things simpler, healthier, and better for the planet. Our journey started over 40 years ago when we pioneered aseptic food processing to create high quality, delicious tasting foods using only natural ingredients without the need for preservatives. Today, we’re building a sustainable nutrition company focused on protein enriched beverages that are better tasting, more nutritious and better for the planet. Because a bright future for our children is going to be about all of us making small changes in our daily lives that add up to the big impact needed. And we intend Strive to be instrumental in helping people make those positive changes that make a difference in their lives and the world.

Strive FREEMILK with Perfect Day animal-free whey protein delivers the same delicious taste, nutrition, and functionality of regular cow's milk but without the many downsides of conventional dairy. Strive FREEMILK whips, foams, blends, cooks, and tastes like cow's milk, but it is free from lactose, hormones, cholesterol, and antibiotics. Strive FREEMILK has two-thirds less sugar than regular whole dairy milk and less saturated fat, and since Strive FREEMILK is made without animals, it has a much lower carbon footprint than conventional dairy. In fact, compared to conventional dairy, Perfect Day’s animal-free whey protein creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and 60 percent less nonrenewable energy.

Ultra-filtered milk is lactose-free and doesn’t use artificial hormones. However, ultra-filtered milk comes from cows, and animal agriculture is a major source of methane emissions. In fact, methane (CH4) accounts for 10 percent of all greenhouse gases, and factory farming accounts for 37 percent of methane emissions, which has more than 20 times the global warming potential of CO2. The U.S. Department of Agriculture estimates that confined farm animals generate more than 450 million tons of manure annually, three times more raw waste than generated by all Americans. Strive FREEMILK is 100 percent animal-free. Compared to conventional dairy, including ultra-filtered milk, Perfect Day's animal-free whey protein production process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy.

Yes! Strive Freemilk is lactose free.

Yes! Strive Freemilk is gluten free.

Strive FREEMILK with Perfect Day animal-free whey protein delivers the same delicious taste, nutrition, and functionality of regular cow's milk but without the many downsides of conventional dairy. Strive FREEMILK whips, foams, blends, cooks, and tastes like cow's milk, but it is free from lactose, hormones, cholesterol, and antibiotics. Strive FREEMILK has two-thirds less sugar than regular whole dairy milk and less saturated fat, and since Strive FREEMILK is made without animals, it has a much lower carbon footprint than conventional dairy. In fact, compared to conventional dairy, Perfect Day’s animal-free whey protein creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and 60 percent less nonrenewable energy.

Ultra-filtered milk is lactose-free and doesn’t use artificial hormones. However, ultra-filtered milk comes from cows, and animal agriculture is a major source of methane emissions. In fact, methane (CH4) accounts for 10 percent of all greenhouse gases, and factory farming accounts for 37 percent of methane emissions, which has more than 20 times the global warming potential of CO2. The U.S. Department of Agriculture estimates that confined farm animals generate more than 450 million tons of manure annually, three times more raw waste than generated by all Americans. Strive FREEMILK is 100 percent animal-free. Compared to conventional dairy, including ultra-filtered milk, Perfect Day's animal-free whey protein production process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy.

Other plant-based milk contains only small amounts of protein. Almond milk, for example, contains as little as 1 gram of protein per 8-ounce serving. Further, the protein in oats, almonds, peas, or cashews provides lower levels of the essential amino acids your body needs. Each 8-ounce serving of Strive FREEMILK is enriched with 10 grams of Perfect Day animal-free whey protein. It's a real protein that is identical to the whey protein found in cow's milk. It’s a higher-quality protein that delivers all nine essential amino acids, and it’s a big reason why Strive has the creamier, silkier taste and texture of cow's milk that plant-based alternatives just can't match.

Animal-free whey protein is identical to the whey protein found in regular cow's milk, but it's made using a precision fermentation process instead of animals. Our partners at Perfect Day use tiny microscopic organisms called microflora, which are given a copy of the DNA responsible for whey protein production in cows, empowering them to ferment plant sugars into pure dairy protein. The result is a protein with the nutritional and functional characteristics of dairy whey protein without the downsides of regular cow's milk, such as lactose, hormones, cholesterol, and antibiotics, or the harmful environmental impacts of large-scale animal agriculture. It's a complete protein with all nine essential amino acids found in regular cow's milk. Perfect Day is an expert in animal-free protein and precision fermentation. It's been generally recognized as safe (GRAS) by the Food and Drug Administration (FDA) and is both vegan-friendly and kosher-certified.

Strive FREEMILK is enriched with Perfect Day animal-free whey protein, which is identical to the protein in cow's milk. This animal-free whey protein is a complete protein with all nine essential amino acids that help support protein synthesis. Strive FREEMILK contains 10 grams of whey protein per 8-ounce serving versus 8 grams of protein in a comparable serving of regular whole milk from a cow.

Sustainability is the cornerstone of Strive. We started our business out of concern about climate change and its devastating effects. We've built a partnership with Perfect Day Foods because they provide a more sustainable alternative to conventional dairy protein. In fact, Perfect Day’s animal-free whey protein process creates up to 97 percent less greenhouse gas emissions and uses up to 99 percent less water and up to 60 percent less nonrenewable energy. We are packaging Strive FREEMILK initially in Tetra Pak containers. Tetra Pak is made from 67 percent renewable materials and only 33 percent fossil-based plastic, and it’s 100 percent recyclable.

Our partners at Perfect Day use microflora, a tiny organism that can ferment simple plant-based ingredients to produce the same dairy proteins found in cow's milk without using a single animal. The microflora is given a copy of the DNA responsible for whey protein production in cows, empowering it to ferment plant sugars into pure dairy protein. Fermentation is a tried-and-true, safe, and natural process used to produce countless foods, probiotics, vitamins, natural flavors, and enzymes that humans consume daily. In addition, it is cleaner and more resource-efficient than traditional animal farming. Perfect Day is a new and revolutionary approach to dairy.

There are no artificial flavors or sweeteners in Strive. Every ingredient in Strive FREEMILK is 100 percent natural, and we wouldn’t have it any other way.

High oleic sunflower oil gives Strive FREEMILK the mouthfeel and texture of milk fat and is a natural antioxidant and great for the body's defenses and immune system strength. High oleic sunflower oil is also rich in monounsaturated fat, which is cholesterol-free and can improve cholesterol levels.

Gellan gum is a natural thickener, binder, and stabilizer commonly used in food applications. It mainly stabilizes the water-based gels, such as desserts and drinking jellies. Gellan is often used to replace gelatin in some dairy products, such as yogurt and sour cream in vegan items.

Guar gum is a natural food ingredient derived from a legume called the guar bean. As a thickener, it has eight times the power of cornstarch, providing thickening characteristics at relatively much lower usage levels than most other ingredients

Strive FREEMILK with Perfect Day’s animal-free protein does not contain GMOs. Perfect Day's microflora is good at naturally producing different kinds of protein. The microflora is simply given instructions for producing exactly the type of protein desired—in this case, whey. The flora is then filtered out, leaving only pure protein. In other words, genetic engineering is part of our process, but genetically modified organisms or any detectable genetic material is not present in our protein.

Yes! Every ingredient in Strive FREEMILK is 100 percent natural. There are no artificial flavors or sweeteners, making it the perfect drink for adults and young children.

Strive Oat+Protein contains the same milk protein as cow's milk. So, for people who are allergic to milk, Strive may not be for them. The good news is that Strive Oat is 100 percent lactose-free, so anyone who is lactose intolerant should feel free to enjoy Strive Oat.

Strive FREEMILK is animal-free but not dairy-free because it contains real dairy protein. Strive FREEMILK's animal-free whey protein is identical to the protein cows make, which means it will froth, whip, and foam just like milk, but also like cow's milk, it can still trigger a milk allergy. The good news is that it's lactose-free and made without animals.

If you define veganism as eliminating the consumption of animal products, Strive FREEMILK with Perfect Day animal-free protein fits the bill. Our products are a great option for vegans, as no animals are involved.

No. Genetically modified organisms or any detectable genetic material is not present in Perfect Day's protein. Perfect Day's microflora is good at naturally producing different kinds of protein. Perfect Day gives the microflora the genetic instructions for making precisely the type of protein wanted, which is whey in this case. Importantly, sourcing the genetic instructions for cow's milk protein requires no animal involvement: All you need is a fallen hair or a harmless cheek swab. For Perfect Day, it was even easier, as the DNA sequence was already published on the internet. The microflora naturally ferments plant sugars into a pure whey protein. Then, Perfect Day filters out the flora, leaving only pure protein.

If you're looking for a tasty milk alternative with all of the nutritional value cow's milk has to offer, give Strive Oat a try!

The same precision fermentation technology that Perfect Day uses to make protein has existed for over 50 years and has been used to make many of the foods we already eat. Citric acid and vanillin, found in many of the goods in your pantry, are made through the same technique. Pharmaceuticals like insulin and wellness products like vitamins are also made in the same way. Further, Perfect Day animal-free protein has been labeled as GRAS by the United States FDA.

Our partners at Perfect Day use microflora, a tiny organism that can ferment simple plant-based ingredients to produce the same dairy proteins found in cow's milk without using a single animal. The microflora is given a copy of the DNA responsible for whey protein production in cows, empowering it to ferment plant sugars into pure dairy protein. Fermentation is a tried-and-true, safe, and natural process used to produce countless foods, probiotics, vitamins, natural flavors, and enzymes that humans consume daily. In addition, it is cleaner and more resource-efficient than traditional animal farming. Perfect Day is a new and revolutionary approach to dairy.